#SSForEveryone is a campaign that aims to show people that success is for everyone (so we can all succeed together). We would like to show through this campaign that people from all walks of life wear Secret Scientist, regardless of age, ethnicity, background, or profession. It is a brand for everyone. Made for everyone.
The biggest brands don't have a clear demographic. They have to be purchased by the majority to be big. Only then will they have buying power. Lastly, we want to focus on areas where we have stores, as those are the people who support us. This campaign is also about supporting those people.