We’d like to begin by announcing that we recently achieved our goal of having ten Secret Scientist stores open within a year! We recently locked in store number ten and we will be sharing more details on that as soon as we can. This is only the beginning as we continue to spread the Secret Scientist and promote our message of betting on yourself.
Now that the temperatures are beginning to slowly warm up, we know a lot of you will be wearing shorts to stay cool, especially when the summer heatwave arrives. You’ll be pleased to know that for the next 29 Fridays, all of the Secret Scientist stores will have at least five pairs of new shorts! That means each store will debut more than 140 distinct short styles until the first of October, which means you can snag new styles for spring, summer, and the cooler temperatures of the fall.
In other news, we know that the Doodle x SS items for the little ones have continued to be a major hit and quickly selling out. We’ve heard your requests loud and clear and we’re happy to announce we’ll be concentrating on Doodle x SS all summer long!
As always, don’t forget to check out our urban clothing online for the latest drops in the online Secret Scientist store. We continue to work hard in bringing the brand to a store near you and as we’ve mentioned in the past, we’re incredibly grateful for the massive support and helping us turn the brand into such a huge success. The future continues to look bright.