The eleventh installment of #SSForEveryone features Chanel Douglas, who owns Coco's Collection, which is a
top quality, long lasting jewelry e-commerce business.
I knew from an early age that college and a traditional job weren't for me. I quickly realized that I would need to find a way to earn money. One day, after always being asked where I get this particular initial necklace I always wear, I decided to sell them. I feel the same reason I started my business - being aware of the demand for the initial necklace - is also the reason why my business has grown so rapidly. I listen to my customers.
It's not always easy running a business, even if you have success today. You'll go through highs and lows. One of the lowest points in my business was September 2021, but the highest point was the year 2020. Despite the lows you'll encounter in entrepreneurship, you must persevere because the high will return. I intend to keep striving until Coco's Collection becomes a million-dollar business, which is my ultimate goal.
I believe that what sets my business apart is the way I brand it. Again, I always listen to my customers and stay on top of the latest trends to release them my way. I believe this is one of the core reasons why people continue to navigate towards my business, along with my customer service and showing love to my customers. I am grateful to all my customers, and make it my duty to let them know that.